Conditioned Pear Program
Consumers expect the best tasting, most attractive pears available so Rainier Fruit Company has invested in four, state-of-the-art Thermal Tech ripening rooms specifically designed to deliver consistent, top quality, ripe pears. Our Thermal Tech rooms control the ripening cycle so your pears arrive more evenly ripened and ready for sale. 
Plus, the unique humidification process reduces moisture loss for a premium-looking piece of fruit. No one else in the business has dedicated pear-ripening rooms designed to generate repeat business for you.
These rooms have been built specifically for pears and are currently the only customized pear-ripening rooms in existence. The absolute control Blue Star has to adjust these rooms as needed throughout the season is going to lead to the consistent quality retailers need when implementing a conditioned pear program. The room technology employs better overall temperature control, increased airflow, humidifier capabilities and can measure fruit temperature vs. air temperature. In addition to the room technology, special attention has been given to packaging -- vented boxes, customized poly liners and trays are but a few examples. This attention to detail is critical to continued success and growth of the program.
Retailers who have committed themselves to a conditioned pear program and executed properly have seen their pear sales increase substantially. More significantly than the 1st year sales growth is the continued growth the following season and the extension of the pear season as we start to compete with imports mid-winter. Receivers of our product will see a tremendous upswing in quality versus our competitors. Consumers will enjoy the ultimate pear eating experience to keep them coming back for more."
Program Benefits
- Once out of chilled storage, ripe-initiated pears take only 2-4 days to become fully ripe, vs. the typical 7-10 days for non-conditioned pears. Additionally, ripe-initiated pears are sweeter and juicier than non-conditioned pears.
- Shoppers purchasing ripe-initiated pears return sooner for next purchase because they spend less time waiting for pears to ripen.
Trends and Opportunities
- The two strongest pear purchase motivators by consumers are "appearance" and "ripeness".
- Conditioned Anjou and Bartlett have been proven to drive increased regular purchase behavior.
- Utilize informative POS to create consumer excitement and drive impulse sales.
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